After submitting the CarGurus logo for assignment 3 for the WPI class Visual Rhetoric (WR2310), the professor said, “David, solid analysis. Love the gear heads comment. It would be interesting to compare this logo to a gearhead oriented logo such as that of Speedshop or one of the race-oriented specialty auto parts franchises. And to PepBoys, which will be more similar to the CarGurus… Continue reading »
After submitting the CarGurus logo for assignment 3 for the WPI class Visual Rhetoric (WR2310), the professor said, “David, solid analysis. Love the gear heads comment. It would be interesting to compare this logo to a gearhead oriented logo such as that of Speedshop or one of the race-oriented specialty auto parts franchises. And to PepBoys, which will be more similar to the CarGurus… Continue reading »
I took a course at WPI called Visual Rhetoric (WR2310). One of the assignments was to analyze a logo; I've included it above. The specific assignment asked us to analyze a logo and explain how it did or did not communicate the "the organization’s identity, image, positions, intention, and philosophy." The logo for CarGurus, Inc. (http://www.cargurus.com) is shown in Figure 1. CarGurus is a car… Continue reading »