Tier 3 templated ads

Leaderboard and medium format ad with logo

Like most sites, CarGurus runs external advertising on some pages of the site. In an effort to increase their product offerings, they decided to run their own advertising; these ads would be sold to dealers who were already paying customers. The ads would be templated in that the dealer supplied certain bits of content (mostly the callout but eventually the logo, as well) and we filled in the rest of the parts of… Continue reading »

CarGurus Mobile Homepage Redesign

New CG Mobile Homepage

While working for CarGurus, I redesigned the homepage for their mobile web site and app. The redesign shared design elements with the desktop homepage while adapting to the mobile constraints. The original mobile homepage was simply a list of links done in jQuery Mobile; one of the goals of the new page was not to use jQuery Mobile in any way. The desktop homepage also uses the “tab selector” metaphor for the three… Continue reading »

Visual Rhetoric Final Project

Redesigned Student Services Page

I took a class at Worcester Polytechnic Institute (WPI) called Visual Rhetoric. Part of the class description reads, “This course explores how visual design is used for purposes of identification, information, and persuasion. It looks at many modes of visual communication, such as icons, logos, trademarks, signs, product packaging, infographics, posters, billboards, ads, exhibits, graffiti, page layout, films, television, videogames, and web sites.” For the final project, I chose to analyze the design and cognitive… Continue reading »

Walking in Arlington flyer

Walking in Arlington flyer

A local community group, Walking in Arlington requested a flyer for their upcoming historical walk. The walk is co-sponsored by a local historical Mill so I added both logos to the flyer. I used a slightly distressed font since the walk features historical buildings. I also put a low-opacity map background featuring the main street involved (Broadway). The form below the… Continue reading »

CarGurus Used Car Landing Page Redesign

The Final Used Car Landing Page

My first task was to redesign (and implement) the Used Car Landing Page. They wanted it to better feature the listings the user had saved and/or contacted as well as your saved and recent searches. I liked the box for the new searches but had seen another part of the site put that on what amounts to a card with a header. I also felt the green background with bullet points from the previous… Continue reading »